Open Shelf · Free checklist · tick it off before you pitch
Line sheet checklist
Before you hit send.
A line sheet is the one document most boutique buyers want with a first pitch. It should answer “what is it, what does it cost, how do I order” without a single reply email. Run down this list before you send it.
Your brand
☐ Brand name and logo at the top
☐ One contact: name, wholesale email, phone
☐ Website and Instagram
☐ Season or date (so a buyer knows it’s current)
Every product
☐ One clear photo on a plain background, cropped the same way
☐ Product name and SKU (it goes on the purchase order and the reorder)
☐ Short description, size and materials
☐ Options (colors, scents, sizes), each with its own SKU
☐ Packaging shown, plus barcode/UPC if you have one
Prices
☐ Wholesale price per unit
☐ MSRP (suggested retail) right next to it
☐ Case pack: units per product (e.g. sold in 4s)
Terms
☐ Opening order minimum (MOQ) and reorder minimum
☐ Lead time: ships in X days, or made to order in X weeks
☐ Payment terms (prepay, net 30) and how you invoice
☐ Shipping: who pays, from where, free-shipping threshold
☐ Damage and returns policy
☐ Consignment split, if you offer it
How to order
☐ Order by email, order form, or Faire (link it)
☐ An order form on page 2, if you can
The file
☐ PDF, one or two pages, small enough to email
☐ File name with your brand: hollowpine-linesheet-fall26.pdf
☐ Opened on your phone once, to check it reads
☐ Prices double-checked against your website
Why it matters: 36 shops in Open Shelf ask for a line sheet by name, and 73 mention wholesale prices or terms in their pitch instructions. If a buyer has to ask what something costs, the pitch usually stops there.
From Open Shelf — independent US shops that accept new brands
Counts are from published pitch instructions in the Open Shelf directory (625 shops, checked Oct 2026).
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