For brands · Founding offer · clearly labeled as paid
Featured on Open Shelf: the Founding offer
Get your brand in front of the people looking for it, with honest numbers and clear terms.
Open Shelf lists independent US shops that publicly accept new brands. Featured puts your brand at the top of our brands page and in our Now Buying newsletter for 90 days, clearly labeled as paid.
10 Founding slots · ends when full or Dec 31, 2026
We're early. The newsletter is small, so we're not pricing on it: you're paying for a labeled spot on the site, guaranteed placements, and (with Pitch Review) real hands-on help. We'll update these numbers here as they change, and we'll send you your own stats at the end of your term.
Packages
Two ways in, both one-time, both 90 days
Package A
Founding Featured
$39 one-time · 90 days
Featured card at the top of /brands/, labeled “Featured (paid)”
At least 2 placements in Now Buying. If fewer than 2 issues go out in 90 days, your term extends until the second one runs
Your own brand profile page on Open Shelf
An end-of-term report with the real numbers we measured
No guaranteed orders, stockists, traffic, clicks or opens.
No dedicated email blast, and we never sell or share subscriber data.
We don't pitch shops for you.
Paying doesn't skip review: your brand still needs to be retail-ready and a fit for indie shops.
How it works
Buy a slot. At checkout, give us your brand name, website and the email you used to submit (or will use).
We review within 3 business days. Not a fit? Full refund.
You go live within 7 days of approval. We'll ask for photos, a short description and your wholesale terms.
At the end of 90 days you get your stats and the option to renew at the Founding price.
Refunds
Full refund if we don't approve your brand within 3 business days, or if we decline it.
Full refund if nothing is live within 7 days of approval (unless we're waiting on your materials).
If your profile page isn't up within 14 days, we refund $10.
If your Pitch Review is late (more than 7 business days after we get your materials), we refund the $40 difference.
Once your placement is live, it's non-refundable; you can reschedule a newsletter placement once.
Limits (so Featured stays worth something)
10 Founding slots total.
Max 3 featured brands per Now Buying issue.
Paid placements are always labeled. Our free picks of vetted brands are chosen separately and never sold.
Why $39 / $79?
Our audience is still small, and we'd rather price honestly than inflate it. Founding brands get this price locked for a year while we grow.
FAQ
Is this an ad?
Yes. Featured placements are paid and labeled “Featured (paid).”
Can you guarantee wholesale orders?
No. We put you in front of brands-and-buyers traffic and give you the shop list and pitch help; orders depend on fit and your pitch.
What stats will I get?
Views of your card and profile page, outbound clicks once our click tracking is live, and recipients, opens and clicks for the Now Buying issues you appeared in. We report what we measure; we don't estimate.
I already submitted my brand for free. Do I need to again?
No. Use the same email at checkout and we'll link it to your submission.
Checkout opens the morning of Thursday, Oct 29 (ET). Tell us which package you're leaning toward and we'll email you the link when it's live. No payment now, and no obligation.
Already submitted your brand on /brands/? Use the same email and we'll link the two.
New listings in New York City, Los Angeles, Chicago and 32 more cities (and the next cities as we add them), calls that just closed, vetted brand picks for buyers, and pitch notes from the other side of the counter. Sent as a short email occasionally while we're new, and growing into a weekly list as more shops and brands sign up — so we only email when there's a batch worth your inbox.