_Open Shelf · Free checklist · tick it off before you pitch_ # Line sheet checklist *Before you hit send.* A line sheet is the one document most boutique buyers want with a first pitch. It should answer “what is it, what does it cost, how do I order” without a single reply email. Run down this list before you send it. ## Your brand - [ ] Brand name and logo at the top - [ ] One contact: name, wholesale email, phone - [ ] Website and Instagram - [ ] Season or date (so a buyer knows it’s current) ## Every product - [ ] One clear photo on a plain background, cropped the same way - [ ] Product name and **SKU** (it goes on the purchase order and the reorder) - [ ] Short description, size and materials - [ ] Options (colors, scents, sizes), each with its own SKU - [ ] Packaging shown, plus barcode/UPC if you have one ## Prices - [ ] **Wholesale price** per unit - [ ] **MSRP** (suggested retail) right next to it - [ ] Case pack: units per product (e.g. sold in 4s) ## Terms - [ ] Opening order minimum (**MOQ**) and reorder minimum - [ ] **Lead time**: ships in X days, or made to order in X weeks - [ ] Payment terms (prepay, net 30) and how you invoice - [ ] Shipping: who pays, from where, free-shipping threshold - [ ] Damage and returns policy - [ ] Consignment split, if you offer it ## How to order - [ ] Order by email, order form, or Faire (link it) - [ ] An order form on page 2, if you can ## The file - [ ] PDF, one or two pages, small enough to email - [ ] File name with your brand: hollowpine-linesheet-fall26.pdf - [ ] Opened on your phone once, to check it reads - [ ] Prices double-checked against your website > **Why it matters:** 36 shops in Open Shelf ask for a line sheet by name, and 73 mention wholesale prices or terms in their pitch instructions. If a buyer has to ask what something costs, the pitch usually stops there. --- **From Open Shelf — independent US shops that accept new brands** [joinopenshelf.com](https://joinopenshelf.com) · Free line sheet template (PDF, Excel, Google Sheets). No email needed: [joinopenshelf.com/line-sheet-template/](https://joinopenshelf.com/line-sheet-template/) Want shops to find you? [Founding Featured spots, $39 or $79](https://joinopenshelf.com/brands/featured/). Pitching New York? [The NYC Pitch Pack](https://joinopenshelf.com/pitch-packs/nyc/). _Counts are from published pitch instructions in the Open Shelf directory (625 shops, checked Oct 2026)._