openshelf
For retail buyers & emerging brands

For retail buyers: emerging brands open to independent stockists

Open Shelf started by helping makers see how 434 independent shops want to be pitched. Shop owners asked for the other side of the counter too: a clean way to discover retail-ready independent brands without digging through unvetted cold emails.

We're building a curated directory of wholesale- and consignment-ready independent brands, makers and studios for boutique buyers. In each issue of Now Buying (and on this page) we feature 2–3 vetted brands — sent as a short, occasional email while we're new and growing into a weekly list as more brands and shops sign up — and once we reach 30 vetted brands we'll open the full filterable brand directory here.

Submit your brand (free) →For shop buyers: get vetted brand picks →
How it works

What makes a brand retail-ready on Open Shelf

  1. 1

    Clear wholesale or consignment terms

    Every brand listing states whether they sell wholesale, consignment or both, along with their opening order minimum and typical MSRP range so buyers can check fit in seconds.

  2. 2

    Direct line sheet or ordering link

    We verify that each brand has a working website and a line sheet, wholesale portal or Faire link ready for independent retailers.

  3. 3

    2–3 vetted picks per issue → full directory at 30 brands

    We feature 2–3 vetted brands in each issue of Now Buying and on this page while we review submissions (sent occasionally while we're new, growing into weekly as the list grows). As soon as 30 vetted brands are live, the filterable directory opens by category, terms and minimum.

For shop buyers & store owners

Get 2–3 vetted emerging brands in your inbox

Subscribe to Now Buying as a shop buyer and get our vetted brand picks — with category, wholesale/consignment terms, opening minimum, MSRP range and line sheet link — alongside independent retail submission news. Sent as a short email occasionally while we're new, and growing into a weekly list as more brands and shops sign up, so we only email when there's a batch worth your inbox.

Also taking brand pitches at your store? Get your retail shop listed in the directory for free →

Submit your brand

Put your brand in front of independent shop buyers

Do you make products that belong on independent boutique, gift shop, bookstore or museum-store shelves? Submit your brand below to be reviewed for our vetted brand directory and Now Buying buyer picks.

Basic brand submissions are free. Want priority placement right away? Check the Featured Brand box on the form (or inquire about sponsorship) and we'll send details on Featured Brand slots in Now Buying and on this page.

Getting your wholesale numbers ready first? Grab our free line sheet template, test your margins with the wholesale price calculator, or browse all 434 retail shops accepting brands.

Brand submission · for makers, designers & independent brands

We review every brand for retail readiness before listing. We'll only use your email about your submission (and Featured Brand options if checked). Privacy

Now Buying · the newsletter

Which independent shops are open to new brands.

New listings in New York City, Los Angeles, Chicago and 17 more cities (and the next cities as we add them), calls that just closed, vetted brand picks for buyers, and pitch notes from the other side of the counter. Sent as a short email occasionally while we're new, and growing into a weekly list as more shops and brands sign up — so we only email when there's a batch worth your inbox.