openshelf
Now in New York City & Los Angeles

Find independent shops that want to stock your brand.

Open Shelf is a free directory of independent boutiques, gift shops, bookstores and museum stores across the US that publicly invite new brands, makers and designers, with exactly how each one wants to be pitched. Run by a shop owner who reads these pitches too.

81shops listed
2cities so far
100%link to the shop's own submission page

Every listing was checked against the shop's own website on 2026-10-17. 48 take pitches by email, 35 by online form.

Cities

Start with a city

See all 81 shops →
New York City
41
shops accepting new brands

Manhattan, Brooklyn, Queens

Most common: gifts, home, art

Browse NYC →
Los Angeles
40
shops accepting new brands

Eastside, Westside & Culver City, Downtown LA, Central LA, Glendale, Burbank & Valley, Pasadena & SGV

Most common: gifts, art, books

Browse LA →
More cities coming

Where should we go next?

Tell us the city where you'd most like to find stockists. We'll use the votes to choose what we research next.

How it works

Three steps from "who would stock this?" to a real pitch

  1. 1

    Find shops that fit

    Filter by city, neighborhood, category and terms (wholesale or consignment). Every shop here has said publicly that it takes submissions.

  2. 2

    Pitch the way they ask

    Each listing summarizes the shop's own instructions, from the subject line it wants to whether it takes samples, and links straight to its submission page.

  3. 3

    Hear when doors open

    Now Buying is our newsletter for new listings and calls that just opened or closed, so you can pitch while a buyer is looking.

Start here

Shops with clear, detailed pitch instructions

Open the directory →
The guide

How to pitch a boutique, from someone who buys for one

Most pitches don't fail because the product is bad. They fail because they make a busy buyer do extra work. The guide covers line sheets, wholesale vs. consignment, subject lines and follow-ups.

Read the guide

  • Pitch through the shop's stated channel, with their subject line
  • Send a line sheet with wholesale prices and MSRP
  • Know your terms before you ask
  • No calls or unannounced drop-ins
For shop owners

Open to new brands? Get listed free.

Tell makers exactly how you want to be pitched and get better-fit submissions, with fewer walk-in sales calls on a busy Saturday.

Now Buying · the newsletter

Which independent shops are open to new brands this week.

New listings in New York and Los Angeles (and the next cities as we add them), calls that just closed, and pitch notes from the other side of the counter. One short email, weekly.