Open Shelf
Paid kit · instant download

Wholesale Starter Kit

Everything you need to send your first wholesale pitch: an editable line sheet, a pricing worksheet and spreadsheet that does the math, a terms sheet, and five ready-to-send emails from first pitch to first order.

$39 $19.50

Launch price: 50% off the $39 list price with code LAUNCH50, applied automatically at checkout. One-time digital download. 14-day happiness refund via [email protected].

Wholesale Starter Kit product mockup: cream booklet with line sheet and pricing pages peeking out

What's inside

  • Editable line sheet: Markdown template plus a spreadsheet (CSV for Google Sheets or Excel) with an order form and a filled example
  • Wholesale pricing worksheet: cost to wholesale to MSRP, step by step, with a worked example
  • Pricing calculator spreadsheet with the formulas already in it
  • Terms sheet: minimums, lead time, payment, shipping and damages, with plain wording to paste in
  • 5-email wholesale sequence: first pitch, follow-up, sample offer, the 'not now' reply and the first-order thank you
  • 11-page printable PDF plus Markdown for Notion or Google Docs

Who it's for

Makers and small brands pitching independent boutiques, gift shops, museum stores and consignment shops. We built it from the published submission rules of the 801 shops in the Open Shelf directory: what they ask for, what they skip, and the terms they actually offer. It won't guarantee a yes. It will help you send something a buyer can act on.

Start with the free tools

Our free tools stay free. This kit goes further, but these might be all you need:

Questions

How do I get the files? Right after checkout you land on a download page with every file. Bookmark it.

What format? A printable PDF, plus Markdown you can paste into Notion or Google Docs and spreadsheets for Google Sheets or Excel.

What if it's not useful? Email [email protected] within 14 days and we'll refund you. No forms.

Other kits

Now Buying · the newsletter

Which independent shops are open to new brands.

New listings in New York City, Los Angeles, Chicago and 51 more cities (and the next cities as we add them), calls that just closed, vetted brand picks for buyers, and pitch notes from the other side of the counter. Sent as a short email occasionally while we're new, and growing into a weekly list as more shops and brands sign up — so we only email when there's a batch worth your inbox.