Open Shelf
Paid kit · instant download

Buyer Email Pack

14 ready-to-send pitch emails for boutiques, gift shops, museum stores and consignment shops, from the first hello to the reorder, written around the pitch rules real shops publish.

$19 $9.50

Launch price: 50% off the $19 list price with code LAUNCH50, applied automatically at checkout. One-time digital download. 14-day happiness refund via [email protected].

Buyer Email Pack product mockup: cream booklet on a laptop with pitch-email pages peeking out

What's inside

  • 5 first-touch emails: boutique, gift shop, museum store, local maker, and a short version for submission forms
  • 3 follow-ups: the one follow-up, after 'send more info', and after a 'not now'
  • Consignment and booth-rental inquiries that ask the right questions up front
  • Sample and holiday-buying emails
  • First-order thank you and a sell-through / reorder check-in
  • Subject-line guide built from the subject lines shops actually ask for, plus a 60-second pre-send checklist
  • 9-page printable PDF plus Markdown for Notion or Google Docs

Who it's for

Makers and small brands pitching independent boutiques, gift shops, museum stores and consignment shops. We built it from the published submission rules of the 801 shops in the Open Shelf directory: what they ask for, what they skip, and the terms they actually offer. It won't guarantee a yes. It will help you send something a buyer can act on.

Start with the free tools

Our free tools stay free. This kit goes further, but these might be all you need:

Questions

How do I get the files? Right after checkout you land on a download page with every file. Bookmark it.

What format? A printable PDF, plus Markdown you can paste into Notion or Google Docs.

What if it's not useful? Email [email protected] within 14 days and we'll refund you. No forms.

Other kits

Now Buying · the newsletter

Which independent shops are open to new brands.

New listings in New York City, Los Angeles, Chicago and 51 more cities (and the next cities as we add them), calls that just closed, vetted brand picks for buyers, and pitch notes from the other side of the counter. Sent as a short email occasionally while we're new, and growing into a weekly list as more shops and brands sign up — so we only email when there's a batch worth your inbox.