Shops that tell you the exact subject line to use
These 7 shops publish the exact subject line they want on submission emails. They are in New York City and Los Angeles, and every listing links to the shop's own submission page, checked on 2026-10-17. Want to narrow it down? Combine this with other filters in the directory.
New York City · 5 shops
All New York City shops →Driggs Mercantile
Owner-curated, 'very selective' but open to new brands and artists. Sister store Red Pearl nearby.
The Store at MAD
Museum of Arts and Design store; artist-made craft and design.
KinKa
Salon gallery + store; also features culinary products from local growers and makers.
Magpie
Brick-and-mortar shop with more product in-store than online; limited space, selective.
Pema New York
Brooklyn shop curating a 'collection of artists'.
Los Angeles · 2 shops
All Los Angeles shops →Lundeen's
Gift shop across from City Hall that's 'always excited to discover new makers and thoughtfully designed products.' Offers complimentary gift wrap.
Gallery Nucleus
Gallery since 2004 with a boutique bookstore/gift shop up front, focused on illustrated and entertainment art. Second location in Portland.
Questions
What subject line should I use when I pitch a boutique?
Use the one the shop asks for, exactly. Examples from shops on this page: Driggs Mercantile: ATTN: BUYER; The Store at MAD: Your name – Artist Submission; KinKa: Art Submission; Magpie: "Company name" - Product Submission. If a shop doesn't specify one, a clear line with your brand name and product type works.